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For the duration of World War II and just following it, (late 1940's) there was great interest in new automobiles. It was also during this time that factories had been retooled for wartime production; consequently, Detroit's assembly lines were producing a small number of cars. Automakers became fearful of losing their prewar market shares and lobbied Congress for tax breaks. With the assistance from Congress Automakers were able to subsidize their advertising campaigns to promote their cars and keep their brand names visible to the public eye.
Amidst the shortage of new vehicles, the Chrysler Corporation developed a series of advertisements based on their slogan "We Aim To Take Care Of Our Own". This slogan was the Chrysler Dealer's pledge to their customers. The "Dealer's Pledge" emphasized the dependability, service, and high-quality maintenance that Chrysler provided in their cars. It was during this time that Chrysler commissioned John F. Clymer to produce a series of paintings that would illustrate the theme "Taking Care Of Our Own."
From 1946 to 1948 John Clymer painted ten (10) pieces under this theme. Each image was reproduced into a poster measuring 38" x 50", and were printed on a medium-weight stock paper. In mid-July 11 ½" x 22" lithograph prints were made which were free upon request. On the reverse side of the poster was a small text box; content was the title of the piece, copyright year and description of how the picture related to Chrysler cars. (There were larger posters made, which were poster panels used for outdoor display.)
The Clymer reproductions appeared in magazine ads and Chrysler Showrooms. The advertisements included an offer to distribute the high-quality posters for a nominal charge (and most cases they were complimentary) to schools, clubs, and individuals who mailed in requests or visited Chrysler showrooms. The magazines that carried these ads were: Saturday Evening Post, Life, Colliers, Time, Newsweek, Holiday, Fortune, Look, Farm Journal, Country Gentleman, U.S. News, and World Report. These magazines carried the double-paged ads with a total circulation of more than twenty-three million copies and a total readership in excess of seventy-five million readers.
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The campaign's ten pieces in the series were:
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| Stampede | Teamwork |
| The Guardian | Check Mate |
| Co-operation | Northern Sunset |
| Puppy Trouble | Service Deluxe |
| Snow Flight | Dinner Time |
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